Ain’t nothin’ like the smell of money, honey: freshly minted, its ink seared into the embossed filigree of that stiff, crisp scrip that is the focus of so many dreams. It’s so dizzyingly arresting it warrants pressing a new bill to your lips with tender care to breathe it in; but money, that fickle, fleeting lover, is false—his eyes rove over your shoulder, he winks at someone else, and he’s gone before you know it, slipped from your fingers into another’s, and only his shapeless, nameless, perfumed memory is left.

DEX New York, a New York City-based company, has a unique concept: their flagship studio is home to a photography studio, make-up studio, progressive hair studio, learning center and relaxing beauty oasis. So what exactly is DEX New York? Well, to sum it up in one word from founder and CEO Dex Phillips, “It’s fun.”