In an age of environmental awareness, individuals and companies alike are looking for ways to make their eco footprint less conspicuous and less harmful. Words such as “green,” “environmentally friendly,” and “carbon neutral” have become common references to the way we all strive to exist. With the global attitude shifting toward an efficient means of sustainability, it seems that no one can stand out in the crowd. However, John Hardy does, and for that, it is set apart from its competition in the jewelry arena.